A website for your company would showcase your brand’s identity to its potential clients. While doing business without a website is quite tough, you may also not realize this until it is too late, and the efforts and investments might go to waste.

People are most of the time compelled to buy your services or products only after they have the belief that your business is credible and authentic. A website is a very good way to ensure that your potential customers are paying full attention.

After much consideration and realization of the importance of having a website, you are now ready for your company to get into the online scene. After that, what follows next? Just creating an online dimension isn’t enough to just set it up and leave it?

A website is made only to guarantee that the business gets to prosper?

Little would you ask, as the answer is obviously, “No.” You require website traffic. Verification that an increasing number of people make visits counts along to make reach increase and market share grow.

Traffic influx to a website can be derived from many sources; one of the commonest sources is organic search for most websites.

This cannot be easy. This is precisely why many organizations follow the procedure of search engine optimization (SEO) for increased organic traffic.

SEO is known to be one of the best and most efficient methods to drive traffic; however, on the other side, it takes a long time to reach the top for the desired keywords.

In most cases, if you are in a very competitive niche and want your website to be at the top of Google, then this may take you several months or even years. No need to be down since there are other SEO-related strategies to increase traffic to your website, thereby increasing the visitor count to your company.

Thus, having an SEO-friendly site is not a good thing at all. That is not to say this article endorses turning a blind eye to SEO altogether. These are merely considered ways to increase your website’s visitors while the SEO measures take time to kick in.

5 Ways to Increase Website Traffic Without SEO

Increase traffic to your website, which is not an SEO method but is helpful for producing more returns through attention-catching email campaigns, partnerships, and engagement in an online community.

Small business SEO service Ahmedabad providers use a variety of methods that can help bring traffic to your site without using SEO-driven organic clicks.

Social media marketing can translate into greater traffic influxes for your website, heightened brand awareness, and ultimately connect your ideal consumer to your site. Such social media as Facebook and Instagram have generally attracted more than 1 billion individuals who’ve joined monthly.

That implies that many of them will visit your site. Every social media has a unique identity of its own. Therefore, you will need to select an appropriate platform which will uniquely be able to run your social media marketing campaign effectively.

Social media marketing campaigns differ, with the industry dictating how those campaigns are perceived. For example, if you’re an IT company, focus more on the various aspects of your product and benefits. But if selling dresses, use pictures of your apparel since they would want to see it before trying it on!

It’s essential to capture attention through sharing photos; otherwise, Instagram would be the right one for you. However, this first firm may find success with Twitter and Facebook.

LinkedIn is for those who want to communicate with other organizations, while Twitter is an ideal platform for professionals whose work requires constant updating. Other notable platforms that serve as social media marketing channels include Facebook, Instagram, Twitter, TikTok, Reddit, and LinkedIn.

#2. Email Marketing

Email marketing is an age-old, tried-and-true form of bringing visitors to your site or even encouraging more visits through qualified leads. Whether you’ve got a sophisticated strategy for marketing via email or just providing access to your targeted audience, don’t forget that it is still very effective for marketing to personalize the message.

The most valuable part of marketing via email is for its increased traffic. However, you should still follow some rules of good ethical conduct. The first rule is to get permission from your users before being able to send email – have them “opt-in’ instead of buying yet another list of email addresses.

Action buttons on your site can do this. Be clear on what the email addresses are for and what they may expect from this association. Access to certain deals or articles they will find useful from your site. After subscribing, you can start sending emails to them; however, you have to stick to what has been promised.

If you promised a single email a week, keep it at one. Make each message worthy of opening by having value. New service or product launches can be mentioned in emails and online links created for easy navigation within the site by users.

#3. Content Marketing

Good content creates a strong bond between you and your customers. The best content will be attractive to your visitors and compelling enough to make them want to return to your site regularly. If you are looking for instant results, forget about content marketing and move on to something else, but this is definitely a long-term strategy for obtaining greater traffic to your site.

Examples of content are audio files, e-books, PDFs, data visualization, and books, to name a few. The reality is infographics will get favoured by many because they are quite useful in two major ways. One, displaying charts, statistics, and graphs to buttress one’s figures and numbers increases the credibility of their targets.

Besides, most readers get attracted to visualization since the brain makes it easier to process information that comes through visuals than it does in textual form.

#4. Pay-Per-Click Advertising (PPC)

Pay-per-click means showing your content to the audience only when they search with those specific keywords on the internet. Just like SEO campaigns, PPC will involve you paying revenue for ads; however, it is a great strategy for those wanting to achieve immediate visibility for their brands.

Most people only click on sites where they already know the subject matter. PPC allows you to take advantage of ad extensions while running ads with Google. The user is informed about the website, making your ads unique.

Another thing about PPC is that it becomes measurable and traceable through tools like the Google Ads tool that comes tagged to Google Analytics. For tracking campaign performance, you will be able to monitor the number of impressions, clicks, and conversions: everything.

#5. Display Advertising

A distinction is made between display advertising and PPC, which refers to advertisements displayed according to a keyword search on Google.

Display advertising seeks to enable advertisers to market their products or services on third-party websites through images, banners, and videos to consumers based on their behaviour search or keywords they have previously used.

There are three main types of display ads: advertising on-site placement, contextual advertising, and Remarketing. Besides, display ads create a good advantage for those wanting instant results, as these can trigger fast conversions to the brands advertised.

Conclusion

When you now understand more about how to increase your website’s website traffic through Search Engine Optimization (SEO), you will be able to devise and apply them, putting together these outlined strategies that will help pull more people to your site and enhance the online identity of your company name.

Do not forget that Search Engine Optimization (SEO) enhances traffic levels; furthermore, it is an assurance that your website will ultimately receive high marks on internet searches. So SEO has to be taken into consideration for your website even if alternative strategies not related to it are being used.